Econsultancy publishes Facebook best practice guide.

M2 PRESSWIRE-February 9, 2011-: Econsultancy publishes Facebook best practice guide(C)1994-2011 M2 COMMUNICATIONS

RDATE:09022011

Econsultancy has this month published its How To Create Amazing Facebook Pages best practice guide, which contains information and advice relating to the planning, designing and building of Facebook pages for brands, organizations and products.

The 90+ page report has been produced specifically with the aim of helping organizations and brands design and implement their Facebook presence to maximum effect, no matter what their objective.

The document contains sections ranging through building an internal business case for having a Facebook page, through to creating relevant content, developing internal strategy and external moderation. It also has a comprehensive, 50-point checklist of best practice issues and their associated success factors needed by marketers to effectively engage in any Facebook activity.

The production of this highly specific guide compendium comes following widespread request from within Econsultancy's marketing community for greater guidance when using Facebook as a marketing platform.

Econsultancy's Director of Innovation, Chris Lake said: "We have identified what we believe to be best practice in a number of key areas within branded Facebook pages. We analysed a great number of Facebook Pages while researching this guide, and have included more than 60 examples of organizations currently having an effective presence on the site.

"It reminds me of the early days of the commercial internet. Some brands jumped in and launched transactional e-commerce sites while others dragged their heels, and spent years - and small fortunes - catching up. Make no mistake: as far as Facebook goes, the time is now."

The report also follows the recent insight that companies are planning to increase their social media spending over the next twelve months. Published September 2010, the Econsultancy / bigmouthmedia Social Media and Online PR Report revealed that more than 80% of marketers expect social media spending to increase over the next year, with Facebook leading their social media strategies.

Chris Lake adds: "Brands can create Facebook Pages simply to connect and engage with their fans, or to extend TV advertising campaigns, or to demo products, or to crowdsource content and ideas. Moreover, they can now use it to sell directly to consumers from within Facebook itself.

"We wanted to compile a straightforward guide to help brands make the most of Facebook. With around 600m users it should not be ignored as a channel to reach out to consumers."

Econsultancy's Best Practice Reports are amongst the publisher's most popular content, covering numerous digital disciplines. Topics covered in the new How To Create Amazing Facebook Pages guide include:

-) Facebook statistics

-) The business case for investing in your Facebook Pages

-) Setting your goals

-) Basic apps you should add to your page

-) How to create a killer Facebook landing page

-) How to create a wonderful user experience

-) Making Facebook your social media hub

-) How to create compelling content for your page

-) Moderating the conversation

-) Tools to track your success

-) Turning your Facebook page into an f-commerce site

-) Measurement and ROI

Report URL: http://econsultancy.com/uk/reports/how-to-create-amazing-facebook-pages

Tiny Report URL: http://ecly.co/fAQoM8

Media contacts:

Chris Lake, Director of Innovation, Econsultancy

(e: chris.lake AT econsultancy.com t: +44 (0)207 269 1465)

Natalie Evans, Marcomms Manager, Econsultancy

(e: natalie.evans AT econsultancy.com t: +44 (0)207 269 1483)

About Econsultancy

Econsultancy is a digital publishing and training group used by more than 200,000 internet professionals every month.

The company publishes practical and time-saving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

Econsultancy has offices in London and New York, and hosts more than 100 events every year in the UK and US. Many of the world's most famous brands use Econsultancy to educate and train their staff.

Some of Econsultancy's members are: Google, Yahoo!, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estee Lauder.

Join Econsultancy today to learn what's happening in digital marketing - and what works.

Call us to find out more on +44 (0)20 7269 1450 (London) or +1 212 699 3626 (New York). You can also contact us online.

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