By Michael Malone
Show promos have top viewer recall
While Michael Phelps, Usain Bolt and beach volleyball were winners at the Olympics, Howie Mandel had a good couple of weeks, too.
According to an independent study from Frank N. Magid Associates on Olympic viewing, Deal or No Deal had the highest ad recall and intent to view of any NBC show promoted, while the network may already have cause for concern about rookie Kath and Kim . The strong push and response for Deal is timely, as in addition to its primetime return this fall, it is also debuting in syndication.
Forty-five percent of viewers remember seeing Deal or No Deal ads, followed …
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